From Jewellery to Skylines – The Legacy Behind HPGK Infra’s Real Estate Journey

Introduction

From crafting timeless jewellery to creating landmark real estate, HPGK Infra Pvt. Ltd. is a shining example of how legacy, vision, and trust can transcend industries. Rooted in the legacy of the Aisshpra Group, which began in 1940, the journey from gold and gems to glass and concrete is not just about expansion — it’s about evolution.

From Gold to Ground-breaking

What began as a passion for intricate jewellery has today blossomed into a full-fledged infrastructure enterprise — spanning residential complexes, plotted developments, retail malls, commercial hubs, and farmhouses. But the core principle remains the same: Earn trust. Deliver excellence.

Where others saw profit, HPGK Infra saw potential. As urbanization picked up pace in Gorakhpur and Eastern Uttar Pradesh, the Saraf family chose to respond with responsibility — by creating housing and commercial solutions that were elegant, vastu-compliant, and future-ready.

Carrying the Aisshpra Ethos Forward

The Aisshpra name is synonymous with trust, quality, and transparency — values that customers deeply associate with the brand. HPGK Infra carries this same ethos into every real estate venture:
No compromise on legal compliance
Commitment to project delivery timelines
Highest construction standards & third-party quality audits
Architectural collaborations with top names like Hafeez Contractor
Smart city technology integrations
Complete refund policies in unforeseen project delays

This is not just business; it’s a promise made from one generation to the next — both within the company and to the customers it serves.

Why Diversify from Jewellery to Real Estate?

The decision to diversify was driven by two key observations:
1. High trust capital among clients who were looking for safe investment avenues.
2. A gap in ethical, quality-driven real estate development in Gorakhpur and nearby cities.

What started as real estate investments soon transformed into full-scale development driven by in-house values, investor partnerships, and community needs.

A Full-Spectrum Real Estate Brand

HPGK Infra is today a one-stop destination for: Apartments, penthouses & duplex homes
Retail showrooms & malls
Smart commercial complexes
Plotted developments and gated communities
Farmhouses & leisure real estate
Legal assistance, home loan facilitation, vastu consultancy

Their projects like Paalm Paradise, RK Mall, Crescent Mall, Central Tower and Palm Emporio have become urban landmarks — not just because of architecture, but because of the emotional connection they build with customers.

Legacy is the New Luxury

In real estate, legacy matters. It builds emotional value, ensures accountability, and reassures customers that what’s promised will be delivered. HPGK Infra isn’t just creating buildings — it’s crafting memories, generational assets, and lifelong trust.

The shift from ornaments to architecture wasn’t accidental — it was strategic, sensitive, and driven by a deep understanding of value creation.

Conclusion

In a market full of promises, HPGK Infra stands tall — because we’ve always been in the business of value, whether it’s in grams of gold or square feet of land. Our journey is a rare one — and it’s just getting started.